How it works
From a broken car to a signed retainer.
Four stages, one system, one verdict. Here's exactly what happens between a consumer's third repair visit and a signed case in your inbox.
- Traffic
- Conversion
- Intake
- Signed case
The pipeline
Four stages, no handoffs to chance.
Stage 01 · Traffic
We generate the demand
Lemon law intent is specific: the consumer isn't searching for a lawyer, they're searching for why the car keeps breaking down. We rank your market's pages for those searches, run Google Ads and Local Services Ads for the urgent cases, and use Meta to reach owners before they've searched at all. Every dollar is tuned to lemon law case economics: what a signed case is worth, not what a click costs.
You see: rankings, ad coverage and cost per qualified call, not vanity traffic.
Stage 02 · Conversion
Tools turn anger into qualification
A frustrated car owner doesn't fill out a contact form. They answer questions. Our eligibility checker, buyback calculator and documentation checklist (the same tools you can try on this site) let a consumer self-qualify, see a realistic buyback estimate, and learn that the manufacturer pays the attorney fee. By the time they reach intake, they're educated and motivated.
You see: completed checks, qualified prospects and the data each tool captured.
Stage 03 · Intake
Live specialists qualify and sign, 24/7/365
Calls and tool completions route to trained intake specialists working under your retainer terms. They ask the questions that actually qualify a lemon law case (vehicle year, mileage, repair orders, warranty status, the caller's state) in the right order, and they do it at 11pm on a Sunday the same as Tuesday at noon. Qualified callers sign on the call.
You see: every call recorded and dispositioned: qualified, signed, or referred out.
Stage 04 · Signed case
The retainer lands in your inbox
SignedThe output isn't a lead list or a spreadsheet of phone numbers. It's a signed lemon law case in your market, on your terms, ready to work. That's the only metric the whole system reports against, because it's the only one that pays you.
You see: signed retainers, and the cost to produce each one.
Onboarding
Getting started is a sequence, not a slog.
Four phases. No multi-week discovery theater, no kickoff deck graveyard.
- Phase 01
Scope
We check your market's status, look at what your competitors run, and map the searches your future clients are making. You get a straight read on whether the market is worth claiming.
- Phase 02
Build
Pages, tools, campaigns and intake scripts, assembled from the same system we've refined across lemon law markets, configured to your retainer terms and your firm's voice.
- Phase 03
Launch
Campaigns go live and intake switches on. Early signals get tuned fast: search terms, ad copy, qualification thresholds.
- Phase 04
Compound
Search rankings build, tools gather proof, intake converts around the clock. The market gets more yours every month it's yours alone.
Your side, our side
You set the terms. We run the system.
The split is deliberately lopsided. You bring the decisions only a firm can make; we bring everything that takes a specialist team to run. Want the channel-by-channel version? See what we do in each channel.
How reporting works
Every channel reports up to one number: signed cases. Your report shows the funnel that produced them (searches won, tools completed, calls qualified, retainers signed) and what each signed case cost. If a channel isn't producing cases, the report says so, and the budget moves.
You provide
- Your retainer terms and fee structure
- The markets you want and the cases you'll take
- Brand sign-off on ads and pages
- Capacity: how many signed cases you can work
We handle
- Rankings, ads, landing pages and tools
- 24/7/365 intake: answering, qualifying, signing
- Call recording and disposition
- Reporting against signed cases, not clicks
FAQ
The follow-up questions.
The Playbook goes deeper on the strategy. For anything else, meet the team that runs it.
Paid channels and intake can produce signed cases almost immediately; organic search compounds over months. We scope each market before launch and give you a realistic read. We'd rather under-promise than sign a firm we can't serve.
Your retainer terms, which cases you'll take, brand sign-off, and a realistic sense of your capacity. Everything else (pages, tools, campaigns, intake scripts) we build and run.
Your retainer terms and qualification rules are configured into the intake scripts before launch. Specialists qualify on vehicle year, mileage, repair orders, warranty status and state, then sign callers who fit.
They get a straight answer instead of a sales pitch. Qualified cases get signed; unqualified callers get dispositions in your reporting so you see exactly what came through and why it didn't convert.
One number at the top: signed cases. Under it, the funnel that produced them (traffic, tool completions, qualified calls, sign rate) and cost per signed case. No impressions, no click-through theater.
You join the waitlist. We tell you the moment it opens, and we never run competing campaigns while you wait. If it's open, claim it. First firm in gets it.
When a market is claimed, it stays claimed.
Check yours, or email [email protected] and a person answers mon–thu 9:30a–5p, fri 9:30a–3p (pacific).