Market dossier
Chicago, Illinois.
This market is open. One lemon law firm will get every campaign, tool and intake call we run in Chicago, and then it is off the table for good.
Metro population
≈ 9.4M
est. metro area
Status
Open
first firm to file
Firms we serve here
1
one firm per market, ever
State statute
IL
New Vehicle Buyer Protection Act
Illinois lemon law
Intake scripts are not generic here.
Every state writes its presumption window differently. Our intake specialists qualify Chicago callers against Illinois's thresholds, not a national script, so the retainers we send you survive the file review.
Compare all 29 states in the statute index815 ILCS 380
New Vehicle Buyer Protection Act
First 12 months or 12,000 miles: four attempts on the same defect or 30 business days out of service.
The state act is narrow, so Illinois cases lean on the federal Magnuson-Moss Warranty Act for fee recovery. Intake screens for it.
What we run in Chicago.
The full pipeline, pointed at one metro, owned by one firm.
Stage 01 · Traffic
Search, Google Ads, LSAs and Meta aimed at the searches Chicago drivers actually make when the dealer gives up.
Stage 02 · Conversion
Eligibility checks, buyback calculators and documentation checklists that pre-qualify the caller before anyone picks up.
Stage 03 · Intake
Specialists who know Illinois law ask year, mileage, repair orders and warranty status in the right order. Chicago callers get signed on the spot.
Stage 04 · Signed case
A retainer with a name on it lands in your inbox. In Chicago, that retainer can only ever be yours.
Case economics
What a signed Chicago case is worth.
Lemon law fees are paid by the manufacturer, not the client. Run your own numbers: your average fee, your monthly volume.
The signed-case math
Your firm's number. Lemon law fees are typically recovered from the manufacturer, not the client.
$2,250,000 /year
in attorney fees at $7,500 × 25 signed cases a month
Illustrative arithmetic on your inputs, not a forecast. Chicago is a metro of roughly 9.4M people, and every signed case in it is a fee like the one above. If a competitor claims this market first, that pipeline runs to them.
Claim Chicago before a competitor does.
First firm to file gets the market. Once claimed, Chicago is off the table for good.
Not ready to file?
Leave an email and we will send one short note if the Chicago status changes or a new Playbook essay lands. No drip sequence, no pitch.
Routing slip
Route this file
Know the lemon law firm that belongs in Chicago? A dossier lands better from a colleague than from us.