Market dossier
Detroit, Michigan.
This market is open. One lemon law firm will get every campaign, tool and intake call we run in Detroit, and then it is off the table for good.
Metro population
≈ 4.4M
est. metro area
Status
Open
first firm to file
Firms we serve here
1
one firm per market, ever
State statute
MI
Michigan Lemon Law
Michigan lemon law
Intake scripts are not generic here.
Every state writes its presumption window differently. Our intake specialists qualify Detroit callers against Michigan's thresholds, not a national script, so the retainers we send you survive the file review.
Compare all 29 states in the statute indexMich. Comp. Laws §257.1401
Michigan Lemon Law
Warranty term or one year: four attempts on the same defect or 30 cumulative days out of service.
In the home of the US auto industry, defect-versus-feature arguments get aggressive. Documentation wins the call.
What we run in Detroit.
The full pipeline, pointed at one metro, owned by one firm.
Stage 01 · Traffic
Search, Google Ads, LSAs and Meta aimed at the searches Detroit drivers actually make when the dealer gives up.
Stage 02 · Conversion
Eligibility checks, buyback calculators and documentation checklists that pre-qualify the caller before anyone picks up.
Stage 03 · Intake
Specialists who know Michigan law ask year, mileage, repair orders and warranty status in the right order. Detroit callers get signed on the spot.
Stage 04 · Signed case
A retainer with a name on it lands in your inbox. In Detroit, that retainer can only ever be yours.
Case economics
What a signed Detroit case is worth.
Lemon law fees are paid by the manufacturer, not the client. Run your own numbers: your average fee, your monthly volume.
The signed-case math
Your firm's number. Lemon law fees are typically recovered from the manufacturer, not the client.
$2,250,000 /year
in attorney fees at $7,500 × 25 signed cases a month
Illustrative arithmetic on your inputs, not a forecast. Detroit is a metro of roughly 4.4M people, and every signed case in it is a fee like the one above. If a competitor claims this market first, that pipeline runs to them.
Claim Detroit before a competitor does.
First firm to file gets the market. Once claimed, Detroit is off the table for good.
Not ready to file?
Leave an email and we will send one short note if the Detroit status changes or a new Playbook essay lands. No drip sequence, no pitch.
Routing slip
Route this file
Know the lemon law firm that belongs in Detroit? A dossier lands better from a colleague than from us.